CATALYST
the
You're ready for better clients. Let's make sure your brand is too.
Whether you're brand new with big dreams, or you've outgrown your current look - the Catalyst is for the businesses who are done leaving money on the table.
Full-scale brand transformatioN
The Catalyst is a complete, custom brand identity system - built from scratch, by human hands, and backed by real market research - so every decision is made with your clientele in mind.
For you, that consistency is confidence. No more piecing things together or apologising for how things look. With Able Design Co. you get a brand that gives the same quality you do.
It's more than just a logo - The Catalyst is a complete foundation your business can actually grow with.
It's a cohesive set of assets that work together across every touchpoint your business has - your truck wrap, your social media, your invoices, your signage, your business cards. All thoughtfully designed to make you stand out against your competition.
For your clients, that consistency reads as professionalism. A well-designed, elevated brand tells them you're established, you take your business seriously, and you're worth the investment - all before they speak to you.
the procesS
01.
The Questionnaire
Before starting you will fill out a detailed intake form. We get inside your business: your clients, your goals, likes, dislikes and where you're headed.
02.
Research & Strategy
We research your competitors and your market before a single concept is sketched. You won't just get a brand that looks good, you'll get one built to stand out in your specific industry.
03.
Moodboard
Here, visual direction options are generated and you get to have your say about the vibe of your brand. You'll know exactly where we're headed before a single logo is designed. No surprises.
04.
Sketches
Every concept starts as a hand-drawn illustration. The best brands start with an idea and a pencil, not a software program.
05.
Digital Development
Once a direction is approved, the work moves into its final form. Refined, polished, and built to work everywhere your brand needs to show up.
06.
Revisions
Two rounds to make sure everything feels right. Most clients don't need both, but they're there.
07.
Final Files
Everything you need, organized, labeled, and ready to use. No chasing files down six months later.
what's included
Every place your new brand needs to be updated: from your Google Business profile to your email signature.
brand launch checklist
Ready-to-use branded assets so you can show up consistently online from day one.
social media
assets
The rulebook for your brand. Everything anyone needs to use your brand correctly, in one place.
Brand guidelines document
Your official colours and fonts, documented and ready to hand off to anyone who works with you. From your printer,to a web developer - everyone works from the same foundation.
Colour palette & typography system
Primary logo, secondary logo, and submark - so your brand works at every size and in every context. On a billboard or a business card, it always looks right.
a complete logo suite
investment
Timeline
Investment starts at $3,200.
The Catalyst runs 2–4 weeks from start to final files. Timeline begins once the questionnaire is received and a start date is confirmed.
this is for you if...
"We had a great experience designing our brand with Liz.
She took the information we gave her and understood more than we did what we were looking for.
We would definitely recommend Liz's services."
— Mike Dooreleyers, Realtor
a note from liz...
Investing in your brand is uncomfortable when it doesn't feel tangible. You're spending real money on what looks, from the outside, like a picture on a computer. But a brand isn't a picture. It's the first thing a potential client uses to decide whether you're worth their time - before they've called you, met you, or seen your work. That decision happens in seconds, and it happens whether your brand is ready for it or not.
When you work with Able, you're not just getting files at the end of a process. You're getting a system that was built specifically for your business, your market, and the clients you want to attract. You'll be involved every step of the way - from the questionnaire to the moodboard to the final direction - so nothing lands in your inbox as a surprise.
The goal is simple. By the time we're done, your brand should feel exactly like you... Just the version of you that you actually want people to see.
follow along...