Design strategy that feels human, professional, and- above all: functional
The bold lines of Mike's logo mark is strong and capable, while his main logo is more casual and approachable. The combination of the two gives him a unique and confident look that feels true to him but looks unique and memorable.
Mike's old brand didn't reflect who he was as a realtor. It was cold, generic and forgettable; he wanted something that said authentic, capable, guy-next-door.
The goal was to have the brand feel and look unique to stand out amongst his competition. Robbie wanted to incorporate a heart into the logo and the result is something that works in many formats and is completely unique!
Robbie didn't have anything to start with but had a very strong vision for how he wanted his brand to feel.
Grandma's recipes deserved the time and care of hand-drawn illustration to pair with the logo to create a unique and hand-touched vibe for their brand.
Lisa, Steph and Chris were brand new but had a general feeling they wanted to evoke with their branding.
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